The global media has unfortuneately become one of the most powerful socialization agents within our society, bombarding the mass public with hand-picked and corporate funded information. Today's media sources have almost total power and control over the agenda for what will and will not be discussed in mainstream media agents, like newspapers, magazines, radio, and TV. With this immense power it is no doubt that major Corporations have teamed up with the media to ensure maximum profits for their companys by ensuring only positive information be leaked by their media buddy's. A prime example is how major Corporations are rarely blamed for the cause of any environmental issues or damages, as they are able to hide behind the media and increase the ignorance levels of us citizens who are aimlesly watching the 6 o'clock news believing everything we see.
Another way we see the web of mass media and major corporations' influence over society is with the use of advertisements, and how corporations are able to exploit the public with product integration and hand selected commercials. Advertisers choose selectively among programs on the basis of their own principles. Large corporate advertisers on TV will rarely sponsor programs that engage in serious criticism of corporate activities.
We can see this with large media agents like NBC, who is owned by General Electric (GE), a corporation with one of the largest influence in the US presently. NBC can have a pro-Environment week, or a "Green Week", where all their TV programs will integrate positive environmental messages for the viewing public. Sounds like a positive idea right? However, since NBC is owned by GE, GE places products throughout the Green Week in hopes of maximizing profits, hiding behind the idea that they are "saving the environment", and ambiguously stating that you will be helping the environment by buying our product...
sneeky sneeky..
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I agree with your suggestion regarding the ignorance levels of citizens who are aimlessly watching the 6 o'clock news believing everything we see. Sometimes the 6’oclock new is the only global information people are receiving. All this information can be very deceiving and one must be critical in the way it is being portrayed and the way they interpreted it. My real concern is that general public (outside the informed academia world) is unaware of such manipulation. They only see the news as a positive way to get caught up on current events.
ReplyDeleteGood Job Hopper. Good Job.
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